Crunchyroll Store Holiday Copy 2023

It may be toys, posters, DVDs, and manga, but this kinda isn’t for kids. How do you bring in new shoppers, while enticing current or former shoppers to take advantage of deals? Why choose the Crunchyroll Store when there are so many options out there?

The answer?

We’re the home of anime, and we connect with fans over the love of characters, shows, and deals. Oh, I didn’t mention deals?

Tasked with writing about the many deals, discounts, steals, and drops, I took the point-and-shoot copy and did my best to make it engaging.

The result? A more than 20% increase in traffic and an increase of 11% in YOY holiday revenue. Don’t doubt the power of words when bringing fans the merchandise they love.