Crunchyroll Channel

Crunchyroll’s FAST (Free Ad-Supported Television) Channel has limited advertising space throughout its episodes. To supplement and serve as a placeholder until proper advertising rights and practices are in place, Crunchyroll tasked the creative team with creating a countdown clock with creative copy on its cards. The ask: create catchy copy that plays off anime tropes, themes, genres, and plot lines.

I was tapped to complete this task, and took my options from 200 to 160, and 160 down to 90. The marketing lead and creative director signed off, and these cards were added to all Crunchyroll FAST channels on Amazon Prime Video, Roku, LG Channels, and Vizio.