No Cap, I used to get my haircuts at Great Clips…

Great Clips wanted to give fans a fresh cut just in time for March Madness and asked us to bring fans in to locations, add an element of competition, and create a hashtag for the social media contest. Easy enough? Like Duke to the Final Four every year? Well…we’ve seen how that’s gone lately…

I dreamt up a #HatsOffSweepstakes. Using that hashtag, fans across social channels submitted videos of their best hat flips for a chance to win tickets to the Final Four, hotel, airfare, food and drink, and a new haircut. My only regret? I wasn’t better at flipping at hat, because I wanted to be there watching those games!

From ideation to the press release, and social planning to caption writing, I helped bring my idea to life through copywriting and activations nationwide.