In addition to the newly announced brand refresh, it was time to shake up SDCC. LiSA performed in the United States for the first time in over a decade, which was huge news!

Two big hurdles: 1. Writing around a brand refresh (in process). 2. Licensors have lots of critiques and guidelines that we have to work around.

Here’s the anime equation for writing copy like this:
Exciting events + licensor feedback and boundaries = ofttimes stale and legal sounding copy. Our goal? Make it more short. Make it clear. Make it fun.

Working alongside talented designers, we brought clear copy, color, images, and info together in a collection of simple and eye-catching print and digital assets.

YouTube Shorts:

• CR Video Truck

• LiSA Performance at the Rady Shell

• One Piece at SDCC — Crunchyroll